Trust is the challenge. Communication is the solution.
- Good communication builds relationship by creating a foundation of trust, and
- Good process enables good communication.
Research shows that in asset management, where the payoff for your service will not be seen for many years, client trust is the determining factor in sustaining long-term relationships. For that reason, every communication you do must create, sustain, or enhance a sense of trust with your clients.
You cannot control the market, and you cannot guarantee good results. But you can control the way you communicate. An effective communication program demands good content, produced consistently, and supported by meaningful messages. A coherent, efficient process for identifying the right messages and regularly putting them in front of your clients defines communication success.