Copywriting, and Then Some

When you think of Purcell Communications, what comes to mind? I’ll take a guess: writers.   And that’s fair — we are a financial content firm, after all. Our job is to produce quality content that helps our clients connect with their audience.  But ...

Investors Just Don’t Trust You

It’s the second quarter, and that means it’s time for an important annual release: the Edleman Trust Barometer. This survey is an essential indicator of who the general public trusts...  As well as those they don’t.  If your business has an element ...

Gather Round the Till

Maybe you’ve noticed, but we PurcellCom types have been talking a LOT about sustainable investing lately. More and more, we believe it will be the future of financial services — but from where we stand today, investors and financial professionals aren’t a ...

Measuring the Pulse of Real Investors

One of the largest investor-focused conferences we know of is back after a year off. After the COVID-19 pandemic tore through the United States — and the world — we missed the opportunity to connect with investors at FinCon. But in 2021, it’s back as a hy ...