When you think of Purcell Communications, what comes to mind? I’ll take a guess: writers. And that’s fair — we are a financial content firm, after all. Our job is to produce quality content that helps our clients connect with their audience. But ...
Investors Just Don’t Trust You
It’s the second quarter, and that means it’s time for an important annual release: the Edleman Trust Barometer. This survey is an essential indicator of who the general public trusts... As well as those they don’t. If your business has an element ...
Gather Round the Till
Maybe you’ve noticed, but we PurcellCom types have been talking a LOT about sustainable investing lately. More and more, we believe it will be the future of financial services — but from where we stand today, investors and financial professionals aren’t a ...
Take Your Financial Content to the Next Level: We Offer Writing and More
We love that we have a network to share when something exciting happening — like a podcast or conference — or even when we just want to vent about our pet peeves. Today we want share a deal we’re offering to new clients: 50% off your first content project ...
PurcellCom Case Study: Superior Process Makes for Better Content at Lower Cost
When you think of Purcell Communications, what comes to mind? We’ll take a guess: writers. And that’s fair — we are a financial content firm, after all. Our job is to produce quality content that helps our clients connect with their audience. But content ...
Show What You Know: Great Writing That Puts Your Smarts on Display
NEPC is one of the largest independent investment consulting firms in the nation, well known for its capabilities. So when they ran into the issue of needing expert-level content across six lines of business, they came to one of the oldest and largest wri ...
Some Editing Pet Peeves of Ours. What Grinds Your Gears?
Look, we know no one is perfect. Our clients and writers are extremely intelligent people, but that doesn’t mean they don’t make mistakes. Some of which, for some reason, seem to really get on the nerves of our quality control team. So, to start the ne ...
Podcasts and Sustainable Investing: Two of My Favorite Things Coming Together
I’ve had some fun opportunities to talk with everyday investors lately on one of my favorite topics: sustainability investing, also known as ESG. A couple of months ago I got to be a part of a wonderful panel at FinCon where we talked about topics rela ...
Measuring the Pulse of Real Investors
One of the largest investor-focused conferences we know of is back after a year off. After the COVID-19 pandemic tore through the United States — and the world — we missed the opportunity to connect with investors at FinCon. But in 2021, it’s back as a hy ...
Calling All FAs for Free — and Good — ESG Information
Over the last few months, we’ve started working with financial advisors on how they’re connecting with ESG investors. The goal is to help them connect with responsibility-minded clients. Whether it’s catching up on ESG in general or fine-tuning sales lan ...