Communications professionals know that keeping things short is important. But investment clients want to know the people handling their money are experts. How do you show deep knowledge while keeping things digestible for your clients? The first rule of keeping things short and effective is this: short isn’t simple. Practical, to-the-point messages are harder to create […]
In the DOL era, unless you can showcase the value of your expertise, services, and products, experienced clients are more likely to say, “you’re fired.”
Video communication is now a regular and integral part of how we communicate, and according to Cisco, Internet video traffic will be 82% of all consumer Internet traffic in 2020, up from 68% in 2015 (Cisco.com).