Communication Matters

3 Keys to Fast Track Client Communications

4/8/2015

3 Keys to Fast Track Client Communications

Everyone in financial communications wants to get performance reports out to clients faster. Firms that get reports out in 4 weeks want them out in 2. Those that get them out in 2 weeks want them out in 1.

What gets in the way?

  • Data reporting. If your firm doesn’t have a clear, well-managed process for getting data to your writers, they can’t get going when they need to.
  • Too few man-hours. It takes 4-6 hours for a writer to get inputs, write, and finalize 1 report. 20 reports = 15 work days = 3 weeks. And that doesn’t include the hours spent by the folks producing data or reviewing reports.
  • Timing. Regulations may prevent you from talking about holdings until after a certain date. You can leave specifics out to speed things up – but is that really a good idea?
  • Client customization. Clients who want specific data or templates take extra time.
  • Quality control. Rushing can mean mistakes – but more review steps slows things down.

To tighten reporting timelines, you need to anticipate these speed bumps and plan to manage them. You can make a big difference by paying close attention to your:

  • Communications format.  How many versions of client reports do you need? Can streamlining or reordering deliver them faster?
  • Resource model.  Are you using the right kind of outside help – and doing so efficiently?
  • Process.  Do you have an experienced process manager on hand to review snags and create a plan to eliminate them?

Purcell Communications has experienced process managers, writers, and reviewers to help you with effective process management of the quarter-end crunch. We can help you get your client reporting out faster and with fewer headaches.

Want more insight?

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