Why Guess On a Financial Writer When You Can Choose?
Problem: Janus Capital Group decided to shake up its marketing communications team. They had a vision: to focus their internal staff on setting strategic messages, while leveraging their insights with a team of external, on-call writers. But their needs were complex: they wanted multiple writers who could tackle everything from simple, straightforward repeatable content to deep and insightful analysis. In some cases, a junior-level writer would do, while in others, the work could only be done by a writer with a high-level of technical expertise.
Solution: It was time to tap into our extensive network of financial writing talent. In just a few hours, we had captured Janus’ needs and identified talent that matched their requirements. We provided Janus with resumes and writing samples of several qualified and available writers. In less than a week, Janus had several writers fully trained and at their disposal for new projects. A client manager from Purcell Communications was in place to help manage the team, deliverables and process. And Janus also had the ability to directly contact the exact writer they wanted for each new project.