Communication Matters

High-Impact Messages Without High-Impact Cost

11/13/2016

High-Impact Messages Without High-Impact Cost

Problem: Steve Spahr and Associates is a financial advisor associated with Janney Montgomery Scott LLC. When Janney asked Steve to expand the firm’s footprint in northern Florida, he needed materials and messages that would help the company stand out with wealthy and sophisticated prospects. But as a small practice, he didn’t have the budget for a major marketing campaign. He didn’t have a lot of time and he needed to move fast.

Solution: Our Director of Content worked directly with Steve, walking him through a simple, repeatable process to figure out what made his firm unique. We turned those ideas into language and revamped his existing brochures, emails, and other sales tools. For just a few thousand dollars, Steve was able to find his voice and bring a consistent brand message that made him stand out.